Realize different viewpoints
Realize theirs own bias
Together shape solution
Solution fits user needsand paint points
Evaluate how well solutions work for users
Learn customer expectations regarding solutions
Improve message to fit user’s jargon and concerns
Discover new use-cases and business ideas
Validate services, product performance and features with real users.
Don’t waste time building your own lab. Utilize ours to quickly identify behavior and performance barriers to user adoption.
Guarantee it’s not a “one-off” through interacting with a diverse pool of users, your solution can be made to work in more than one place and in different contexts.
Discover new value propositions inspired by unmet needs.
- Reach-out to participants, ensuring that all types of people are included, such as vulnerable people;
- Act as change agent through raising awareness and change the behaviours of the community.
- Help users getting the most of the living lab experience and answer their questions;
- Gain insights about users’ experience, through formulating research questions, conducting scientific experiments, collecting and analysing data and interpreting results.